YOUR OWN CAMPAIGN

This page offers suggestions of how individuals or organizations can run a local idle-free campaign (as a specific, standalone issue or as a component of a wider transportation or energy conservation effort) to raise awareness of unnecessary idling in the community.

Note that a local community campaign may qualify for GRANTS from organizations such as the New England Grassroots Environment Fund.

BELOW ARE TWO SUGGESTIONS ON RUNNING A LOCAL IDLE-FREE CAMPAIGN
Avoid "reinventing the wheel" by emulating the guidelines of these successful campaigns.

Here is are guidelines for running a local idle-free campaign from the Natural Resources Canada Idle-Free Zone.
1 Set project objectives
2 Build partnerships
3 Conduct preparatory research
4 Develop evaluation and survey instruments
5 Design your campaign
6 Develop a communications strategy
7 Tailor your communications materials and campaign messages
8 Consider intervention initiatives
9 Follow-up evaluation
10 Sustaining the campaign
THE NATURAL RESOURCES CANADA POWERPOINT PRESENTATION
 Downloads to desktop; opens with Microsoft PowerPoint
Rick Gregg, Chairman of the "Idle-Free" Campaign of the American Lung Assoc. of MA, led a model local effort that led to the selectmen of Lenox, MA to adopt an ordinance on vehicle idling.
Rick Gregg has been a community grassroots idling activist for many years. In 2001 he undertook an effort to make his local community of Lenox, Massachusetts idle-free. Since then, as "Idle-Free" Chairman of the American Lung Assoc. of MA, he has had an effect on the statewide level, helping to coordinate and be a part of the Massachusetts Dept. of Environmental Protection idle-reduction workshops. This effort has led to more than a 40 grantees across the state receiving DEP funds to develop community-based idling reduction programs.
LENOX, MA IDLE-FREE CAMPAIGN POWERPOINT PRESENTATION
 Downloads to desktop; opens with Microsoft PowerPoint

WHERE TO OBTAIN SOURCES OF INFORMATION AND MATERIALS

The Office of Energy Efficiency, Natural Resources Canada Idle-Free Zone is a comprehensive resource on the idling issue. They are a detailed source of information and material for running an idle-free campaign.

Other sources of idling campaign materials can be found at the 10% Challenge (once at the website, click on No-Idling Campaign) and at the Idle-Free VT Idling Facts page, including a downloadable flyer and info sheet.